The Hidden Potential of Performance Campaigns at Your Club
If you’re overlooking performance campaigns at your pickleball club, you might be missing out on a golden opportunity to boost your revenue. It's a classic case of not seeing the forest for the trees. With the right approach, performance campaigns can revitalize your club's offerings, attract new members, and secure steady revenue without the need for drastic changes or promotions. Let me share a success story that perfectly illustrates this untapped potential.
The Success Story: A Simple Ad Campaign
Consider an established pickleball club that had hit a plateau with their introductory programs. Membership numbers were stagnant, and the usual word-of-mouth wasn't bringing in the hoped-for flood of new participants. Enter Chase Wicklund, a savvy strategist who launched a straightforward, six-week ad campaign focused on a Newbie Series. The results were impressive: they reached 187,000 people, acquired 600 new contacts, achieved a commendable $3 cost per lead, secured 151 sign-ups, and generated over $2,000 in tracked revenue, not to mention additional gains from untracked walk-ins and referrals. This campaign didn’t require any fancy new programs or hefty discounts—just a clear, well-crafted offer and intelligent targeting.
The Strategy Behind the Results
So, what was the magic behind these results? The simplicity. Clubs often think they need to launch new programs or offer discounts to attract members, but sometimes the key is a well-placed ad and effective targeting. By leveraging a simple, clear offer and focusing on precise ad targeting, clubs can tap directly into the interest of potential members. This isn't just about capturing attention; it's about creating a funnel that nudges interested individuals to take that next step. This approach often outperforms traditional word-of-mouth methods, which can be unpredictable and slow.
Club Diagnostic: A Tool to Identify Gaps
For club owners wondering how they might be missing out, there's a tool designed just for this purpose: the Club Diagnostic. In just five minutes, this free tool can highlight where your club might be falling short. By pinpointing gaps in your current strategies, the diagnostic tool offers actionable insights that can be leveraged to optimize your club's performance campaigns. It’s a straightforward way to address any shortcomings and to start reaping the benefits of performance-driven outreach. For those interested, I highly recommend checking out the featured section on our site or reaching out directly to get started.
Conclusion
It's time for pickleball club owners to wake up to the power and potential of performance campaigns. When executed correctly, these campaigns offer a seamless, data-driven path to filling memberships and boosting your club’s presence in the community. By moving beyond traditional methods and embracing a more strategic, funnel-focused approach, clubs have the potential to see not just financial gains but also a more engaged and vibrant membership. Don't leave money on the table—explore these strategies and watch your club thrive.
