The CRM Built for Racquet Sports Clubs
Stop losing leads. JOOLA CRM organizes your contacts, automates follow-ups, and gives you full visibility into what's driving new members — all in one platform built specifically for pickleball and padel clubs.
317
Avg. contacts per club
93%
Lead follow-up rate
24/7
Automated follow-ups
2
Platform integrations
Everything You Need to Convert More Members
JOOLA CRM isn't a generic tool. It's purpose-built for pickleball and padel clubs with integrations, automations, and reporting that actually matter.
PodPlay & CourtReserve Integrations
Custom-built integrations that automatically sync bookings, memberships, and player data — enabling real-time tracking of customer lifetime value and marketing performance.
Automated Text & Email Campaigns
Pre-built campaign sequences designed for pickleball and padel clubs. Nurture leads, recover no-shows, and drive repeat bookings on autopilot.
Organized Lead Management
Every lead from every source in one place. Tag, segment, and prioritize your contacts so no potential member falls through the cracks.
Attribution Reporting
Know exactly where every new member came from and which campaigns are driving the most signups — down to the dollar.
Pipeline Management
Visual pipeline to track leads from first touch to membership. See exactly where every prospect stands in your funnel.
Smart Notifications
Get alerted when leads take action — booking a court, opening an email, or visiting your site. Follow up at the perfect moment.
Your Club's Command Center
See everything at a glance — total contacts, new leads this week, pipeline value, and active automations. The lead activity chart shows exactly when your marketing is driving results.
Contact Management
All your leads and members organized with tags, segments, and detailed profiles.
Campaign Builder
Create multi-step text and email sequences with our drag-and-drop builder.
Pipeline Tracking
Visual Kanban board to move leads from inquiry to paying member.

Up and Running in Days, Not Months
We Set It Up
We configure your JOOLA CRM, import existing contacts, connect your booking platform, and build your first campaigns.
Leads Flow In
As your ads run, leads automatically land in your CRM with full attribution data. Automated sequences begin nurturing immediately.
You See Results
Watch your dashboard light up with new contacts, pipeline movement, and clear ROI metrics. We optimize continuously.
Full-Funnel Attribution, Built In
Our custom integration pulls attribution data from PodPlay & CourtReserve directly into the JOOLA CRM — so you know exactly what your ad spend returns.
New Customers
Return On Ad Spend
Cost Per Lead
New Members
Real-time attribution · Zero guesswork · Proven ROI
Ready to See JOOLA CRM in Action?
Pick a time that works for you. We'll walk you through the platform and show you how it fits your club.